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Why Is Size Inclusivity Important?
No More "One Size Fits All", The "One Size Fits All" approach doesn't work for many reasons. This promotes unrealistic and unhealthy beauty standards creating insecurities and damaging confidence. Femme Couture does not believe in "One Size Fits All" we believe in size inclusivity and a body positive shopping experience. Everyone deserves to feel confident, empowered and authentically themselves when shopping. Femme Couture garments are assembled after a customer has placed their order through our website or app. Our companies made to order garments ensure that our customers are receiving their clothing orders that are specifically made with the measurements they've provided.
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Femme Couture was created because of the lack of size inclusive clothing options on the market. The lack of size inclusivity in stores lowered my self-esteem and created insecurities, along with others who had felt the same way. When brainstorming my business, Femme Couture. I spoke to family members who had mentioned the desire for size inclusive clothing that made them feel confident and empowered. I was inspired to create my brand Femme Couture and offer our customers quality and timeless pieces that are made to order for women across the world. Femme Couture ensures quality pieces by sourcing high quality fabrics and materials and approving garments, accessories and shoes before they are sent to our customers. Femme Couture's goal is to build recognition across the world within the body positive community, targeting the biggest fashion capitals such as London, Milan and New York and cities Seoul, Los Angeles and Tokyo.
In the 1960s The Fat Acceptance Movements were just the beginning of body positive movements across the world, The NAAFA (The National Association to Advance Fat Acceptance) founded in 1969 addressed the bias and discrimination that fat people experienced. The Fat Underground in the 1970s was started by women in Los Angeles who believed that fat people are entitled to human respect and recognition, The Fat Underground demanded equal rights and advocated for self-love and the end to discrimination. In the 1990s there was a rise in diet culture, diet culture was at its peak because the media promoted restrictive and unhealthy eating habits creating focus only on weight and size. In 1996 a body positive organization founded by Connie Sobczak and Elizabeth Scott focused on empowering individuals to reject harmful societal standards and have a healthy relationship with their bodies. Currently the body positive movement includes people that have disabilities, diverse body types, all genders, ages and sexualities. The body positive movement now focuses on neither fat shaming nor skinny shamming is acceptable, making it important to know that all bodies are beautiful and should be celebrated.
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